Today eBay has unveiled its new image and sets out plans to redesign the way we use and interact with the site.
The first thing you will notice is that the logo has changed, it looks alot cleaner, more modern but the changes go much further and much deeper, ebay is evolving and embracing the new media world.
Over the coming days and weeks ebay will be rolling out its new “feed” system for the front page, it is a personalised feed of differnt items listed on the marketplace based around your past buying and search history.
This is a “Pinterest Style” photo feed that gives a simplified view of what’s available but using an advanced way of choosing what you see. I can see this being a very powerful way to engage with the buyer as after some customizing it will show you exactly the type of thing you are interested straight away as soon as you arrive at the site.
The president of ebay Devin Wenig said in a press release on eBay:
“The changes we’re making reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love”
I predict we will see an overall rise in sales once things settle down and everyone gets used to the new way of shopping on the site. This new feed is rolling out on ebay.com right now and internationally over the next few days and weeks.
So what do you think of the new changes? Do you like the look of the new logo? Have you tried the new feed?
Are ebay moving in the right direction with this new approach or are they losing sight of what once made ebay great?
Share your thoughts in the comments below.