Amazon offers a free repricer for all sellers with a Pro level Amazon seller account, many people are probably happy to make use of a free resource and don’t think too much more about it. Well, I’m here to tell you that you really SHOULD think some more about it, in fact, you should think a lot about it because that little tool that you are thinking is pretty good for free might be doing the opposite and COSTING you money in lost profits you see, the Amazon repricer is very good at bringing down your prices to the bottom of your minimum levels but not so good at taking them back up if the competition sells out, so don’t think of it as a repricer in the normal sense, more of a price decreaser!
They don’t have your best interests in mind- Are they looking to maximise your profits? Do they want you to make as much as possible?
It will tank your prices and therefore profits -Amazon is only interested in getting the best prices for their customers and they don’t care about your profits!
It will bring all your prices down in a heartbeat but won’t bring them back up as competition sells out. Amazons rules are not designed to reprice in both directions only down, so if you are looking to sell all your stock regardless of profits then it will do a good job for you, if you are looking to do that with a free tool then again, it’s going to be great for you.. BUT if like me, you are a fan of profit! and making money then the Amazon repricer will not work for you.
I honestly believe that the Amazon repricer is responsible for tanking a lot of great product lines and great profits due to sellers using the free Amazon repricer and with seconds all their prices are at rock bottom and crucially stay there, so when other sellers come to the listing they price at that rock bottom price and then after a time because the prices never recover the rock bottom price is now the new price and there is no longer any profit because it only takes one person to be prepared to sell it for 27p profit and that is where it stays.
Amazon is not your friend people, if they offer you something for free it’s for a very good reason and it’s not because they want to be nice. It will hurt your business it will hurt other re-sellers businesses, the only one it doesn’t hurt is Amazon who gets the best possible prices for their customers without selling anything and collects all the fees which are three times more than you are making. They are win -win-win while we are loose- loose loose.
Be smart people, don’t go for the cheaper option, it will cost you way more in the long run.