In this week’s video, we’re discussing how you can learn to spot fake designer clothing, saving you time, money, and heartache down the line. How can you discern the real from the fake, and should you care?
You absolutely should care about the difference! If you end up with a fake item and you knowingly put that fake item on eBay, you’ll be shut down by eBay because that isn’t allowed, and they do not mess around. Also, if you list something and you’re not sure of the authenticity, your buyers probably won’t be, either, and if they think they’re buying a fake item, they’ll be extremely unhappy and ready to leave you negative feedback. You should never, ever risk angering your customers – they’re your business and your reputation, and it’s worth the bit of work to authenticate your items to keep them happy.
Now, how can you tell what’s real and what’s not?
One way to decipher this is to look at the fabric. Fake items are always produced cheaply, and won’t be made of the same fabric as the real designer products. The fabric will typically be lighter and won’t feel as high quality. A lot of designer clothes are made from 100% cotton, which makes them both resilient and soft, and you won’t get that feel from a fake designer item made from some man-made fiber. Also be sure to look at the hems and seams. Often, the make of the product will not hold up to designer quality.
The next clues are on the labels. You should know where the label is supposed to be, and you should know what information is supposed to be there. They’ll often list where the product is made (although this information does change, so it might not always correspond). The branding and font will always be the same, even if the color of the text or label changes. Brands typically stick with the same font for everything regarding their logo, so if it’s not the font you’re used to seeing, ask yourself why that might be.
Sizes are tricky, because they don’t always mean that the item is a knockoff, because size is subjective based on each country. American fashion tends to be bigger than fashion in the UK, and Italy is even smaller than that. You also have to account for different fits of clothing, which impact the size measurements for each style. It’s difficult to say something is fake because your usual size doesn’t fit you because of all of these things you’re trying to take into account. Just make sure to put the measurements in your listing, because sometimes, saying you’re selling a “Size M” shirt isn’t enough because of all these international and fitting differences.
The best teacher on this subject is experience. The more designer clothes you buy and sell, the more you’ll known. You’ll get to know the feel, quality, cut, and all the rest as you continue to sell more of these items. If you’re ever in doubt, feel free to come over to the Wholesale Help private member’s Facebook group and ask for a bit of help from the members or even from me personally. Post a picture and we’ll all give you our advice.
Check out the video below for some elaborated information on all these helpful tricks to decipher the real designer goods from the fake ones!