If you’ve got eBay listings that have been stagnant for a while, I’ve got a few tips for you on how to get those items sold.
Amid several other insightful things, we’ve been talking about this over on the Wholesale Help member’s Facebook group, and it came about from the topic of drip-feeding your listings to keep them relevant in the eBay search results. This is because the longer your item sits there without selling, the farther it’s going to fall down in the search results, and that’s no good for business. However, hope is not lost if you’ve got items that have been there for a few months without attention.
The best advice I can give for items that have been listed for a while without much traffic is to end the listing and start it up again, because you’ll get a boost from eBay with how much attention that item will get. Items that are newly listed will appear at the top of the search results for said item, which increases traffic to your listing. Simply click on, “create a similar listing”, and you’ll get all the information about the item back.
If you do this, make sure to examine the keywords you used in your title, and make sure you’re using all of the relevant keywords you can think of, as this will inject your listing into more search results. Your more relevant keywords should come first in your title. For example, if you have a red polo shirt by Ralph Lauren, you’d want to list it as “Ralph Lauren Polo Shirt, Gently Used, Red, Size S” instead of “Red, Size S, Gently Used Polo Shirt by Ralph Lauren”. This way, people searching for “Ralph Lauren Polo Shirt” will be better able to find your listing. Be as descriptive in the title as you possibly can, because some people will be looking for very specific things, and if your title isn’t equally specific, you could miss out on a sale.
The eBay Auction Listing is also important on the topic of keywords. In the listing, make sure you repeat your keywords, and make sure you do it early on in the listing. I copy the actual title into the first line of my listing, and reflect it in the elaborated description.
Another simple tip is to lead people to believe the shipping is free. To do this, simply add the shipping fee to the listing price of your item, and advertise that you’ll ship for free. You’ll make up the money, and buyers will be enticed by the idea that they’re not paying extra for shipping. People love getting a good deal, so this might be something to try
My last piece of advice is to play around with the selling duration. If you’ve got a store (which you should have, because it’s the cheapest and most effective way to sell products), try sticking your slow-moving items on a timed auction that finishes on a weekday evening or a Sunday afternoon. Try something different than what you’re doing now, because your item will get a boost from eBay as the auction is about to finish up. Try to mix up your duration and see what works the best for you, but don’t just let your items sit there.
Don’t forget about these slow-moving items just because they’ve sat around. All you need is the attention of the right person at the right time to get it sold, and by implementing these tricks, you’re well on your way to doing just that.
Check out the video below to hear a bit more about these eBay Seller’s Tips and Tricks!